On Wednesday, Reliance Entertainment confirmed the launch of Chillx, its first ever multilingual all-in-one entertainment application. The deal was introduced with FunOnGo Media & Entertainment, a digital media and distribution company that is also being described as a telecom VAS (Value Added Services) company.
The Chillx application has been introduced for Android and gives access to paid and free movies, short films, music, games, apps, and videos. Apart from English, the app features support for regional languages such as Hindi, Bengali, Malayalam, Kannada, Tamil, Marathi, and Telugu. The firm cites statistics for claiming that by 2020, 85% of smartphone users in the country will consume entertainment in local languages, the purpose behind the multilingual feature of the app.
According to Reliance Entertainment, the Chillx app supports premium and free versions, with plans beginning at Rs. 49 per month. While some content is paid, some content is free and some content is ad-supported also. While not describing them exactly, Reliance says the Chillx app will enable users to select from different payment methods, with the inclusion of carrier/telecom billing.
The firm proclaims that with the Chillx app, it has become one of the largest content distributors, publishers and aggregators in the nation, with over 500 partners, with the inclusion of Phantom Films and Plan C Company. While the application doesn’t need a login, logging in will give customisation options like interests. Users can log in through their mobile number, aside from their Google or Facebook accounts.
Reliance also notes that the Chillx application helps users select streaming audio and video quality, with the inclusion of the capacity of setting high quality on good connections and medium quality on poor bandwidth. Users will be able to access both download and streaming options for audio and video content, giving an offline viewing option.
The Chillx app gives access to paid games and apps which users can try before buying, with a particular target on India-centric content, and suggestions will be given based on utilisation habits. Users will be capable of sharing content with friends through a social platform, with the inclusion of WhatsApp. The app also highlights reward points that can be earned by inviting friends and liking content. Users can redeem points while buying content in-app.
While the Chillx application is available for downloading via Google Play Store, Reliance Entertainment says the application will come preinstalled on a smartphone of selected OEMs, and can also be sideloaded at chosen telecom retail stores. The firm has already partnered with Karbonn, Lava, Intex and Micromax for pre-installing the app on their smartphones.